{"id":1633,"date":"2026-04-04T14:30:53","date_gmt":"2026-04-04T20:30:53","guid":{"rendered":"https:\/\/itscanadaevents.ca\/?p=1633"},"modified":"2026-05-06T11:41:01","modified_gmt":"2026-05-06T17:41:01","slug":"brenda-columbus","status":"publish","type":"post","link":"https:\/\/itscanadaevents.ca\/fr\/2026\/04\/brenda-columbus\/","title":{"rendered":"Brenda Columbus"},"content":{"rendered":"<div style=\"font-family:Arial, sans-serif;line-height:1.6;max-width:700px;\">\n<div style=\"margin-bottom:16px;text-align:center;\"><img decoding=\"async\" src=\"https:\/\/cdutztdprujdmvcxcufy.supabase.co\/storage\/v1\/object\/public\/speaker-images\/picture\/1775167092638-c4bca0b9-b104-46d4-82da-7bd9e5e6ffe8.jpg\" alt=\"Brenda Columbus\" style=\"max-width:250px;height:auto;border-radius:50%;aspect-ratio:1\/1;object-fit:cover;\" \/><\/div>\n<div style=\"margin-bottom:16px;text-align:center;\"><img decoding=\"async\" src=\"https:\/\/cdutztdprujdmvcxcufy.supabase.co\/storage\/v1\/object\/public\/speaker-images\/logo\/1775167237558-375286c9-79f5-420f-8d5a-87ade94a0d42.png\" alt=\"Company logo\" style=\"max-width:180px;height:auto;border-radius:0px;\" \/><\/div>\n<h2 style=\"margin:0 0 4px 0;font-size:24px;font-weight:bold;text-align:center;\">Brenda Columbus<\/h2>\n<p style=\"margin:0 0 12px 0;font-size:16px;font-weight:normal;text-align:center;color:#555555;\">Senior Product Manager \u2014 Fleetworthy<\/p>\n<p style=\"margin:0 0 0px 0;font-size:16px;font-weight:normal;text-align:center;\"><strong>Email:<\/strong> <a href=\"mailto:brenda.colombus@fleetworthy.com\">brenda.colombus@fleetworthy.com<\/a><\/p>\n<div style=\"margin-bottom:12px;font-size:16px;font-weight:normal;text-align:left;\">Brenda is a Senior Product Manager at Fleetworthy, where she leads the development of Smart Roadways in-cab safety alerts and Fleetworthy\u2019s truck parking solutions. She specializes in guiding cross-functional teams through complex, large-scale technical initiatives. <\/p>\n<p>With a background spanning Transportation, Oil &#038; Gas, and Government, Brenda has delivered both SaaS and hardware-enabled SaaS solutions that operate at the intersection of infrastructure, data, and real-world operations. Her work focuses on translating complex technical capabilities into scalable, safety-driven outcomes. <\/p>\n<p>Brenda brings a systems-level perspective to transportation innovation, grounded in the belief that connected vehicles generate unprecedented volumes of data\u2014and that the ability to effectively collect, aggregate, and operationalize that data is critical to solving modern transportation challenges.  <\/p><\/div>\n<div style=\"margin-bottom:16px;\">\n<div class=\"speaker-sessions\" style=\"margin-top:32px;padding-top:16px;border-top:2px solid #e2e8f0;\">\n<h3 style=\"margin:0 0 12px 0;font-size:18px;font-weight:bold;color:#1e293b;\">I am speaking at:<\/h3>\n<div style=\"display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;\">\n<div class=\"speaker-session-item\" style=\"padding:12px;border:1px solid #e2e8f0;border-radius:6px;background:#fff;\"><a href=\"#spk-session-desc-6bf551c3-cf58-4c87-b2ea-58abf15c1c48\" class=\"speaker-session-title\" style=\"font-weight:600;font-size:16px;color:#1e293b;text-decoration:underline;cursor:pointer;\" onclick=\"var d=document.getElementById('spk-session-desc-6bf551c3-cf58-4c87-b2ea-58abf15c1c48');if(d){d.style.display=d.style.display==='none'?'block':'none';}return false;\">F12 PANEL: The Full Picture: Improving Situational Awareness and Traffic Operations with Connected Data and Visual Verification<\/a><\/p>\n<div class=\"speaker-session-meta\" style=\"margin-top:4px;font-size:14px;color:#2e2e2e;\"><span class=\"speaker-session-date\">Fri, May 22, 2026<\/span> &middot; <span class=\"speaker-session-time\">9:30\u202fAM \u2013 10:30\u202fAM<\/span> &middot; <span class=\"speaker-session-location\">Edmonton Room<\/span><\/div>\n<div id=\"spk-session-desc-6bf551c3-cf58-4c87-b2ea-58abf15c1c48\" class=\"speaker-session-description\" style=\"display:none;margin-top:8px;padding:10px;background:#f8fafc;border-left:3px solid #cbd5e1;border-radius:4px;font-size:14px;line-height:1.5;color:#334155;\">\n<p>Organized by Keith Anderson, Vizzion<\/p>\n<p><\/p>\n<p>Panelists:<\/p>\n<ul>\n<li>Cole Gawenda, Vizzion<\/li>\n<li>Josh Gilman, TomTom<\/li>\n<li>Brenda Colombus, Fleetworthy<\/li>\n<li>Todd Hartnett, Ver-Mac<\/li>\n<\/ul>\n<p><\/p>\n<p>Bigger cities, more vehicles, new mobility types, more impactful natural disasters, higher expectations from travelers, and rising labour costs are leading to complex traffic operations challenges. Thankfully, there are also more sensors, connectivity, and new datasets providing more insight than ever before. But with so many different providers, technologies, and unproven sources, it can be challenging to cut through the noise and determine what is truly impactful. This session will explore connected vehicle, signage, dashcam, and roadside infrastructure, and how agencies, data providers, and researchers are working now to use and combine the connected sources for effective and efficient situational awareness, more confident decision-making, and better response and resilience.<\/p>\n<p><\/p>\n<p>Vizzion will discuss the deployment of Vizzion\u2019s Drives service (connected real-time and historical dashcam imagery) with North Carolina DOT through Iteris\u2019 ClearGuide platform since early 2025. We will review results from this initial deployment and earlier pilots, showing how dashcam imagery has helped with verification of other datasets and more understanding\/context around road conditions which allows better prepared agency response.<\/p>\n<p><\/p>\n<p>Vizzion will be joined by representatives from TomTom, Fleetworthy, and Ver-Mac to discuss connected data from vehicles and smart signage, and the role they play for traffic operations in real-time situational awareness, decision-making, response, and informing of the public about:<\/p>\n<ul>\n<li>Traffic (volume, slowdowns, queues)<\/li>\n<li>Incidents (crashes, emergency events)<\/li>\n<li>Work zones (location\/timing, monitoring compliance and flagging, impact on traffic)<\/li>\n<li>The session will involve a mix of speaking, slides\/visual examples, and discussion.<\/li>\n<\/ul>\n<p><\/p>\n<p>Expected Takeaways<\/p>\n<ul>\n<li>Insights from real-world deployment of Vizzion dashcam imagery with NCDOT<\/li>\n<li>Understand the comparative strengths, limitations, cost and coverage trade-offs of mobile, fixed, and temporary roadside connected sensor data<\/li>\n<li>Learn practical methods for integrating diverse data sources for monitoring compliance, flagging, and impact of work zones on traffic.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"speaker-session-item\" style=\"padding:12px;border:1px solid #e2e8f0;border-radius:6px;background:#fff;\"><a href=\"#spk-session-desc-00ad3224-4f01-47d8-be6e-30c5da175d88\" class=\"speaker-session-title\" style=\"font-weight:600;font-size:16px;color:#1e293b;text-decoration:underline;cursor:pointer;\" onclick=\"var d=document.getElementById('spk-session-desc-00ad3224-4f01-47d8-be6e-30c5da175d88');if(d){d.style.display=d.style.display==='none'?'block':'none';}return false;\">F42 Truck, Trains &amp; Transit<\/a><\/p>\n<div class=\"speaker-session-meta\" style=\"margin-top:4px;font-size:14px;color:#2e2e2e;\"><span class=\"speaker-session-date\">Fri, May 22, 2026<\/span> &middot; <span class=\"speaker-session-time\">2:15\u202fPM \u2013 3:15\u202fPM<\/span> &middot; <span class=\"speaker-session-location\">Edmonton Room<\/span><\/div>\n<div id=\"spk-session-desc-00ad3224-4f01-47d8-be6e-30c5da175d88\" class=\"speaker-session-description\" style=\"display:none;margin-top:8px;padding:10px;background:#f8fafc;border-left:3px solid #cbd5e1;border-radius:4px;font-size:14px;line-height:1.5;color:#334155;\">\n<p>Moderator Carol Ogilvie, Manager Business Systems, Brampton Transit City of Brampton<\/p>\n<p><\/p>\n<ol>\n<li>Evaluating the Efficacy of In-cab Safety Alerts for Commercial Motor Vehicles by Brenda Colombus, Fleetworthy<\/li>\n<li>ITS as an Essential Ingredient for Effective Transit Fleet Electrification Transition by Doug Parker, Mott MacDonald<\/li>\n<li>Automated inspection of railway turnouts using laser triangulation and artificial intelligence by Sam Metari, National Research Council of Canada<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<input class=\"fooboxshare_post_id\" type=\"hidden\" value=\"1633\"\/>","protected":false},"excerpt":{"rendered":"<p>Brenda Columbus Senior Product Manager \u2014 Fleetworthy Email: brenda.colombus@fleetworthy.com Brenda is a Senior Product Manager at Fleetworthy, where she leads the development of Smart Roadways in-cab safety alerts and Fleetworthy\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1633","post","type-post","status-publish","format-standard","hentry","category-speakers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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